Google Ads Management Services
That Target Intent, Not Just Traffic.
Google Ads management services from Stpeternwok Inc. — flat fees, full account ownership, and campaigns structured around buyer intent, not just volume.
Traffic Isn't the Same as Leads
A high-volume keyword can look impressive in a report while burning budget on people who will never buy. The difference between a good campaign and a waste of money is targeting intent, not just reach.
People browsing, researching
High volume, cheap clicks, low conversion — looks good in data, doesn't move revenue.
People ready to act
Searches like "hire" or "near me" or "price" signal someone who's close to a decision.
Target the decision, not the curiosity
We build keyword strategy around what your customers search right before they call or buy.
Google Ads, Managed Properly
Campaign Strategy
Objectives, keywords, and structure designed around what you're actually trying to achieve.
Keyword Research
Finding the terms buyers actually use, and filtering out the ones that burn budget without converting.
Ad Copy & Creative
Clear, compelling ads that address what someone is searching for — not just your brand name.
Quality Score Optimization
Improving ad relevance and landing page alignment so your cost-per-click actually comes down.
Conversion Tracking
Proper tracking so every lead, call, and form submission is attributed correctly.
Transparent Reporting
Real numbers on what's converting and what isn't — not a dashboard designed to look good.
From Account Setup to Profitable Campaigns
Audit & Setup
We audit your current account (or set one up), build proper tracking, and define the campaign structure.
Launch
We launch targeted campaigns with a realistic starting budget, built around buyer-intent keywords.
Optimize
We refine bids, cut wasteful keywords, improve ad copy, and improve Quality Scores month over month.
Scale
Once campaigns are proven, we scale spend gradually toward what's generating the best return.
Google Ads Across Industries
Local Service Businesses
"Near me" and high-intent search campaigns that bring in people ready to book.
E-Commerce
Shopping and search campaigns targeting buyers actively looking for your products.
Real Estate
Lead-generation campaigns for buyers and sellers searching in your target area.
Healthcare & Clinics
Compliant search campaigns targeting patients actively looking for care.
Professional Services
High-intent search ads that put you in front of decision-makers at the right moment.
SaaS & Technology
Bottom-of-funnel campaigns targeting searches with clear purchase or trial intent.
Flat Fees. Your Account. Honest Reporting.
No incentive to inflate spend
Our fee stays fixed regardless of budget size, so we have no reason to push you to spend more than makes sense.
You own everything
Your Google Ads account, campaign history, and data are always in your name — never locked to us.
Reporting that includes the bad
You see actual cost-per-lead, Quality Scores, and what isn't working — not just the metrics that look good.
Google Ads FAQs
Most small businesses start with $500–$2,000 per month in ad spend, separate from management fees. Budgets under $500/month rarely generate enough data to optimize effectively. We'll recommend a starting budget based on your industry's typical cost-per-click and your goals.
Ad spend is paid directly to Google for your clicks. A management fee is what you pay an agency to build and optimize your campaigns. We always keep these clearly separate — no bundling that hides where your money is going.
Quality Score is Google's rating of how relevant your ad, keywords, and landing page are to a searcher. A higher Quality Score means lower cost per click — meaning better targeting and landing pages directly reduce what you pay per visitor.
Yes, always. Your account is registered in your name and you retain full access. If you ever leave, you take everything with you — campaigns, history, and data. Any agency that won't guarantee this is a red flag.
Most well-structured campaigns start generating leads within the first 2–4 weeks. Early performance improves as Google's algorithm gathers data on which ads and audiences convert best.
Yes — but targeting matters more than budget size. A well-structured small campaign targeting buyer-intent keywords in a specific area often outperforms a larger campaign targeting vague, high-volume terms.